AMY'S KITCHEN
In 2016 I took at job at Amy’s Kitchen as their in-house creative director. While at Amy’s I was tasked with evolving and modernizing the brand.
The center of gravity for this effort was focused around a complete redesign of the Amy’s website. This not only included the visual tone and design, but also finding a new written voice for the company and its story.
I worked with a writer to focus the brand around its unique assets and bring those qualities to forefront. From the look and feel of the website I hired and worked with a graphic designer to evolve the company’s marketing materials including sales sheets, presentation templates, product catalogs, newsletters, websites for other countries and advertising.
The first place I started for the evolution of the brand was on the Amy's website. You can view it at amys.com
Amy's doesn't do much above-the-line advertising but they did need some print for gluten free publications.
We extended the new look and feel into internal communications and consumer facing efforts.
We also extended the new look and feel to the launch of Amy's in India.
